We’re living in an ever-changing digital world and although new marketing channels and technologies are emerging rapidly, promotional marketing is still one of the most effective tactics.
In fact, today’s consumers are almost 2.5 times more likely to have a positive opinion of promotional items when compared to online advertising. By making good use of promotional marketing, you can quickly attract more customers, increase brand awareness and drive sales.
Here are four promotional marketing trends we expect to see in 2017 that should inform your strategy.