Retail | Factory Direct Promos

3 Ways for Retailers To Create a Memorable Brand Experience and Increased Sales

Creating a memorable brand experience for your customers is a surefire way to ensure that you stand out from the competition and stay front of mind when important purchasing decisions are being made. We all know that, today more than ever, purchasing decisions are not just made when consumers are standing inside the walls of your brick and mortar store.

Today, consumer purchasing decisions are being made seamlessly throughout the day at every step of the customer journey from searching for products on Google on their iPhone to asking their friends and family for suggestions, to looking at reviews online and even following along with brands on social media.

Creating a memorable brand experience is an important way for your brand to engage with your customers in a meaningful way that will create a long-term relationship with your brand that will pay off for both of you.

We’ve rounded up three ways retailers can stand out from the competition and leave a memorable and significant impression on your customers.

Social Media Ideas for Retailers

Social media is an incredible tool that puts retailers in direct contact with customers and potential customers, but it is not as easy as it looks. In theory, you can get real time data and feedback and engage with your fans and followers in a meaningful way. In theory, proper use of social media will push massive traffic to your retail site or retail brick and mortar stores and increase sales.

Social media also takes a lot of work. If you’re not picking up followers and getting likes and Retweets or traffic or sales, it can be discouraging. Most retailers report that they are not hitting their goals and getting everything they hoped to get out of social media.

Retailers! Make Your Customers Brand Advocates

Your customers are a great resource in terms of spreading your branding message, because they already love shopping with you. Give your customers the tools they need to help share their love for your brand and get your brand noticed by prospects with custom reusable bags.

When it comes to marketing tools, custom reusable shopping bags are a great choice. They are universally useful so your customers can use them to carry groceries, clothing and other goodies home from your store, or they can use them to tote clothes to the gym or to carry just about anything anyplace. While your customers use your custom reusable shopping bags, your customers are advocating for your brand and getting your store noticed.

Does Passion Fuel Your Business?

Passion can play a huge role in business. From the spark of an idea to developing a product or service, or the desire to keep improving and searching for better and more efficient ways to work, passion is often the cornerstone of successful businesses. What motivates you to keep moving your business forward? At Factory Direct Promos we are fueled by passion – passion to help the environment and do great work for our clients.

May Plastic Bag Ban Update Brings Opportunity for Retail and Marketing

The plastic bag ban movement is going strong and we are happy to report for marketers and retailers, that the list of cities with bag bans keeps getting longer…and this means more opportunities to market with recycled shopping bags. Keep reading below to get the most recent rundown, and if you want to see a full listing check out our map that tracks the movement.

Want to Win a Million Bucks? Put on Your Recycling Thinking Caps!

Global fashion retailer H&M is known for on trend clothing on a budget, but they are looking to change how clothing is recycled and they are looking to the global community for help. A contest is being sponsored through H&M Conscious Foundation which is a non-profit foundation funded by the Stefan Persson family who are the founders and primary owners of the worldwide brand H&M. The H&M Conscious Foundation is sponsoring the Global Change Award which is looking to close the gap, conserve resources and change how worn out clothing is handled.