Global Leader of Public Development and Sustainability at Nielsen, Amy Fenton, tells us, “It’s no longer a question if consumers care about social impact, consumers do care and show they do through their actions. Now the focus is on determining how your brand can effectively create shared value by marrying the appropriate social cause and consumer segments.”
In my most recent post on TSNN, I explained how you can make your event more green in 2015. It is important to stick to your company’s green goals whenever possible and implementing green elements into your booth not only helps the planet, but it also makes a statement to your prospects that you care about the environment and that makes good business sense.
In a recent Nielsen study, Fifty-five percent of global online consumers across 60 countries said they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.
Trade shows are a great opportunity to meet your customers and vendors and build relationships. This is also a perfect time to expand your brand’s presence and increase your brand’s recognition. If you want to continue to forge a relationship with your customers after the trade show has ended, you need to look into offering a giveaway.
One of easiest and most successful ways to make your trade shows more green is to build a team of individuals who believe in going green and strive to do so in every way possible. As I explained in a recent post for TSNN assembling your green dream team will put you in a position to make 2015 a very green year. Read on for a recap of my post.
The Super Bowl is a huge event – people travel from all over to attend pre-game events starting with the Pro Bowl the week before and leading up to the game on Sunday February 1st. Now while all of this is a really exciting time, unfortunately all of the people and events can have a very large environmental impact. However the folks at this year’s host stadium, The University of Phoenix Stadium, and the NFL have all been hard at work doing amazing things to make the 2015 Super Bowl the greenest yet.
Jack Groh, director of the NFL Environmental Program said it best when he said, “It’s not so much about how much of the problem do you create, it’s about how much of the problem are you willing to take responsibility for?” From everything that they have done and continue to do on the green front, it is clear that the NFL is serious about making this a very green Super Bowl 2015.
A new year means a new beginning, so now is the perfect time to evaluate your current green practices and green goals and decide what changes you want to make for 2015. Going green is an ever evolving practice so even seasoned pros need to step back from time to time and evaluate what they are doing and what they could be doing. Whether you are a green novice looking to get started or a green maven interested in stepping up your game, here are five easy green living resolutions for 2015.
With Christmas right around the corner there isn’t a lot of time left to pick up gifts. If there are still a few hard to shop for people on your list and you need something easy and green we’ve got you covered with last minute Christmas gift ideas. Read on to get some holiday inspiration.
You work to implement green practices into your daily work routine and your work holiday party is a great opportunity to continue to do so. You can easily make your holiday work party green and even raise awareness and some green pride with your co-workers and employees.
You have a lot of freedom of choice when you design your own reusable bag and you can make something that is completely custom and one-of-a-kind, but sometimes getting started can be overwhelming. Where do you start? Should you select the color first? What about the material? No worries because we have made it so easy to create your custom bag in four simple steps.
There is so much to be thankful for and we consider ourselves lucky to have such an abundance of great people and good things happening in our lives. While thinking over everything we’re thankful for that got us thinking about just how thankful we are for reusable bags, so we thought we’d put together a list of the 5 reasons we’re thankful for reusable grocery bags!
Wine, champagne, and sparkling juices can be a thoughtful holiday corporate gift and one that is sure to please, but your holiday gift should remind the recipients of your brand, and the perfect way to do that is to package, or wrap, your gift in a reusable wine tote. A reusable wine tote is good for your brand and the environment Long beyond the holidays.
In our most recent infographic we explain the nonsense of bottled water. From the expense to the environmental impact of the packaging and transporting the product, there are a lot of reasons why bottled water is just not worth it. By comparison, we talk about how reusable water bottles filled with tap water is a lot more cost effective and it even tastes better. Today we are pouring out three reasons why you need to ditch the plastic water bottle.
Tap water has a bad rep, and there really is no reason for this. As the sales of bottled water soar, making it a multibillion dollar a year industry, it begs the question what’s the problem with tap water? The answer is there is no problem with most municipal water supplies and switching to a reusable water bottle can save you money and the environment from unneeded landfill waste.
Sometimes there is nothing better than looking at pictures of cute animals. Whether you need a break from a draining project at work or you just feel like dwelling on the cuteness, we’ve rounded up some of the cutest pictures of wildlife, so take some time to gaze upon the adorability of these images. These images show how awesome nature can be.
When planning for a tradeshow it is incredibly easy to be consumed by coordinating for the actual show itself. From signage, to takeaways, to training your staff and incorporating green materials into your booth there are a lot of elements that require your attention. One aspect that is easy to overlook, but can have a huge impact on the overall greenness of your event, is travel. I recently outlined three ways to travel green and increase the overall eco-friendliness of your next tradeshow in a post for TSNN , and I wanted to share.
It’s not too early to start planning your corporate holiday gifting. Taking care of this now means that’s one less thing to coordinate later during the holiday rush which is already knocking at our door. Plus, the sooner in the season you can get your gift to your clients, vendors and other business associates, the sooner it will work double duty to market your brand and strengthen relationships with clients for years to come.
Sometimes you stumble across tidbits of information that seem like they cannot possibly be true, but the more you think about it the more you realize it can very well be true. Facts like that can easily inspire you to learn more or make changes to reverse the impact of a negative fact or spread the word and encourage a positive practice that makes the word a better place. With this in mind we decided to share 5 eco facts we were surprised to learn and the inspiration we pull from these truths.
For a limited time you can score a great deal on our Custom Fast Track Bags. These reusable bags can be used to effectively market your brand as a takeaway for your next trade show, as corporate gifts, for use in retail sales, and so much more.
Corporate Social Responsibility (CSR) is essentially a business model that features self-regulation. How individual businesses practice CSR can vary. Some businesses implement legal or ethical standards such as protocols established by third party organizations that regulate resources and/or processes. Other businesses put CSR into play by working to embrace social good and have a positive impact.
There are so many things you can do to help the Mother Earth from from making small everyday changes to making bigger changes that require more of your time. What is important to remember is that everything adds up and has an impact – from efforts to conserve electricity, to reduce carbon emissions and even how you dispose of items you no longer need.