Global Leader of Public Development and Sustainability at Nielsen, Amy Fenton, tells us, “It’s no longer a question if consumers care about social impact, consumers do care and show they do through their actions. Now the focus is on determining how your brand can effectively create shared value by marrying the appropriate social cause and consumer segments.”
A new year means a new beginning, so now is the perfect time to evaluate your current green practices and green goals and decide what changes you want to make for 2015. Going green is an ever evolving practice so even seasoned pros need to step back from time to time and evaluate what they are doing and what they could be doing. Whether you are a green novice looking to get started or a green maven interested in stepping up your game, here are five easy green living resolutions for 2015.