According to Kitchn’s “A History of Bottled Water,” single-use plastic bottle started back in 1973, that’s when polyethylene terephthalate (PET) was patented. A cheaper alternative to glass and quickly became the go-to material for bottling beverages. Bottled water has been the preferred method of water consumption for decades, but reusable water bottles have begun to stake their claim.
Marketing with reusable water bottles can be beneficial for brands that hope to build up their green marketing initiatives. With the eco-friendly benefits, reusable bottles are gaining market share. Here we explore 4 different reasons why reusable water bottles are a wise investment for your brand.