Trade show marketing can be daunting, and for good reason. There is a lot riding on your marketing decisions. Effective marketing connects with existing customers and keeps them engaged with your brand. It also reaches out to new and potential clients and gets them excited about your brand. There is a lot of pressure to get things right. If you do succeed the payout can be substantial. Here’s what you need to know make trade show marketing simple.
There are a number of benefits that customized reusable bags bring to the marketing table. They have been well documented by us here at Factory Direct Promos and outside sources alike. The opportunity to increase brand exposure while decreasing the ecological footprint of customers is what makes this line of promotional products stand out.
Custom reusable bags give your brand the opportunity to join in the massive movement to limit the amount of single-use plastic bags in circulation, but what other values do these bags have to brands that might not be as easy to see? Today we will look at three different types of reusable bags, and examine the hidden value that each could potentially deliver for your brand.
Officials in Minneapolis began considering a single-use plastic bag ban in May of 2015. The proposal went through several versions. Ultimately, a 5-cent fee was levied on paper bags, and everything was set to go into effect on June 1, 2017. We have been following the plastic bag ban discussion in Minneapolis for a while now, so we were thrilled to see the measure pass. There have been several twists and turns in the saga to implement a plastic bag ban in Minneapolis, and as of right now the ban is on hold.
Not many marketing investments deliver the rapport, value and eco-friendly benefits of promotional tote bags. This is a proven marketing tool that delivers results. If you are looking for a promotional product that will deliver for your brand, here’s why you should create custom promotional tote bags.
Summer is exploding onto the scene and there are memories to be made. As a brand, you should be thinking about the ways you can capitalize on the uptick in activities and make your business the talk of the town. Putting a reusable wine bag into the hands of your customers, is just one of the many ways you can do this.
While the occasions will help to determine which wine bag to go with, it’s important to understand your options. Let’s take a closer look at some of the reusable wine bag options available and determine which is best for your brand this summer.
A good promotional product needs to achieve a lot of goals for your business. It needs to increase your brand’s awareness and recognition. A promotional product needs to be something that appeals to your customers, because you need them to use it in order for it do it’s job. If your brand has eco-friendly goals to live up to, that needs to be considered, too. With all of these factors it can be hard to zero in on just the right promotional product, or maybe not. Eco-friendly bags offer a lot of value to both your customers and your brand. Here’s why eco-friendly bags and customers go hand-in-hand.
The Coral Gables plastic bag ban is good news for the environment, and it is also good news for businesses. Disposable plastic bags became popular due to their lightweight construction, but there are a lot of environmental trade offs. These single-use bags are made from nonrenewable resources, they are exceedingly difficult and costly to recycle and are very likely to end up as litter. Plastic bag bans put an end to all of these negative impacts, while also creating an opportunity for your business to help your clients as you promote your brand.
First, know that the bag ban is now in full effect with a one-year implementation program that includes education for retailers and consumers, as well as the opportunity for retailers to use their existing inventory of single-use plastic bags. There seems to be a genuine desire by the city of Coral Gables to help both retailers and consumers become educated and excited about the ban. Retailers are strongly encouraged to educate their employees to promote reusable bags and post signs to educate consumers about the ban.
It’s our commitment that our customers live and promote an eco-friendly lifestyle. We primarily do this by focusing on the day-to-day benefits of eco-friendly bags and the various customizable options we offer. Replacing single-use plastic bags with a reusable option is an essential step that can be taken by anybody, but that’s not to say there aren’t others that can be taken.
Become aware of how your choices can affect the environment. Comparing reusable bags to plastic bags is a good place to start, but don’t stop there. Let’s explore why being eco-friendly is important, how you can get started, and how to grow with this lifestyle change.
I am totally into life hacks and anything that can make my busy life easier. How about you? I really love it when the hack involves saving money and living a more conscious life. So you can imagine how happy I was that one of our articles on eco-friendly bags was shared on IdeaHacks.com!
The site is stocked full of ideas on how to live naturally and simply. They are certainly worth a follow on one of their social sites. You will definitely pick up some great eco-tips and ideas.
The IdeaHacks.com article, 10 Easy Ways To Be An Ethical Consumer Without Breaking The Bank, was about much more than eco-friendly bags. It was about hacking life to become an ethical consumer and saving cash at the same time. Right up my alley.
I loved it so much, I put together the highlights below.
How to Position Your Brand to Appeal to Consumers?
I was lucky enough to write an article for Factory Direct Promos, that was published on Brand Quarterly. If you are not familiar with them, they are an online magazine that focuses on brand building. The thing I love about them, other than the high quality of articles that offer actionable tips, is that they understand branding is woven into the fabric of a business. Branding does not stand alone nor does it exist in a funnel. It is a function of the entire enterprise. With that thinking in mind, today I want to share a bit about building your brand, through a social mission.
You already offer a great product or service, but the thing is your competitors do, too. If you are looking for a way to distinguish your brand and add appeal, your brand should be on a social mission. Selecting and working toward a cause can give your brand purpose that appeals to your employees and consumers. Defining a social mission is a way to engage your employees and customers, and it can give your brand a serious edge over your competitors.
In an unanimous vote Coral Gables’ Commissioners approved a disposable plastic bag ban. Retailers will have a year to implement the plastic bag ban. After that time violators will be fined. Retailers are allowed to provide reusable compostable or paper bags for free or for a fee at their choosing. Enforcement of the ban and fines are effective immediately for special events.
The passing of this law is positive news for Palm Beach County, Jacksonville Beach and the Florida Keys as all areas in Florida trying to implement bans of their own.
Last week I had the pleasure of heading to BizBash Florida in Fort Lauderdale with our SBS Brand’s CEO, Bill English, and our Factory Direct Promos’ Operation’s Manager, Beth Wilkerson. The show was quite a promotional marketing experience as you can imagine.
From donut filled specialty sandwiches made right before your eyes with blowtorches and singing chefs, to more people on stilts doing seemingly impossible feats than I had ever seen in one place before, the gathering of event planners and vendors was truly a blast.
When the convention center doors open and the day gets rolling, potential customers will flood the scene, scanning for which brands stand out as they look for the best promotional products they can get their hands on.
Convention bags are an easy way to spread brand awareness to potential customers directly at the point of contact, with the hope that your message continues to spread through word of mouth as the bag continues to be used.
Of course, there will be a focus on which brands are providing quality giveaways. But, offering a reliable, eye-catching promotional product for attendees to carry their other new gear in for the rest of day can deliver a return-on-investment long after the event ends.
Creating a set of convention bags that people will flock to your booth for can be made possible by following these three steps.
Now is the time to save big with our spring sale! For a limited time you can take advantage of a great deal on our reusable tsunami bags. This eco special is only around for a short time, so get your quote request in now! Reusable products make great promotional marketing tools simply by their reusable nature, but when you can lock in an even better price, like you can with this sale, you can really get the most out of your marketing budget.
When California passed a disposable plastic bag ban this was big news for the environment. We have told you what your business needs to know about the California bag ban. In can take time, but once shoppers form the habit of bringing their reusable bags to the store bag bans can also help retailers. It is worth noting that the California Grocers Association supports the California bag ban. The positive impact extends to other businesses, too. Here are 3 ways to make the California bag ban work for your brand.
While they share many qualities with our vast selection of custom reusable bags, custom canvas bags have their own redeeming qualities. Similar to other options for reusable bags, they are eco-friendly, durable, and customizable. But, what sets them apart from the rest?
In order to create an effective marketing tool for any brand that’s hoping to develop and push a green initiative, the product must work in unison with the message, whatever that might be.
Let’s take a deeper look into the underlying features of custom canvas bags that make this experience more unique.
Plastic bag bans began to gain traction around 2007 when San Francisco approved a law prohibiting disposable plastic bags in certain retail establishments. San Francisco’s ban was not implemented until 2012, and it was expanded in 2013, but ever since the law was first approved, plastic bag bans have continued to pop up.
We have highlighted below several cities that have plastic bag bans in place. To learn more and see the plastic bag ban movement as a whole, check out our bag ban map. Our bag ban map of the entire world shows which cities have banned plastic bags, implemented bag fees, and shows those cities that have had failed bag bans. You can also get a quick alphabetical list of cities that have plastic bag bans on our Top Green Cities in the U.S. page.
Promotional gifts are a great way to start or build upon relationships with your customers. But not all promotional items deliver the same value. If you are looking for a promotional gift that will leave an impression with your customers, increase your brand’s awareness and recognition, and deliver a great ROI than reusable tote bags are what you want. Here are 5 reasons reusable tote bags make the best promotional gifts.
With each use, recycled grocery bags give back. From a business owner’s point of view, adopting a green initiative can be beneficial for marketing purposes. From a consumer’s perspective, using recycled grocery bags that have either been purchased or obtained as a giveaway creates a bond with the business that produced these eco-friendly products.
Promoting an eco-conscious initiative can go a long way for building brand awareness in your industry. According to an Edelman 2016 Earned Brand Study, customers look to brands to kick start social movements that can be rallied behind.
Plastic is far more harmful to the world around us than it is useful in day-to-day life. The harsh reality is that once it is created, it will always exist. Because of this, finding another use for recycled plastic is the logical countermeasure. By taking this step, single-use bags can be kept off the streets and out of our oceans.
Recycled grocery bags are durable and eco-friendly, but the benefits offered by the materials that go into making them might require a deeper explanation.
Here are 7 benefits that the materials used to make recycled grocery bags can provide.
Plastic can be useful, but there are lots of times plastic is just not necessary. When you reduce the amount of plastic you use, and recycle the plastic you do use, it can add up and have an impact. If you really want to make a difference you can throw your support behind retailers that are also doing their part by bringing your own reusable retail shopping bags to reduce the use of plastic, Read more about the retailers doing just that.