Trade Shows | Factory Direct Promos

5 Benefits to Marketing with Eco-Friendly Custom Reusable Bags at Trade Shows

In a recent guest post for TSNN, I wrote about the benefits of marketing at tradeshows with eco-friendly reusable bags. From the eco qualities to the return on your investment (ROI), and the proven effectiveness at establishing and maintaining your brand’s awareness, there are a lot of advantages to utilizing custom reusable bags as promotional products. For a roundup of five reasons why you should consider making your next tradeshow giveaway an eco-friendly custom reusable bag check this out.

Create an Interactive Reusable Bag for Marketing

Marketing today is so much about creating a relationship with your prospects, deepening those relationships with existing customers and creating personalized, interactive experiences. One way to do this is by taking your customized marketing gear to the next level, with custom codes that can be scanned with a smartphone to relay information about your brand and capture data.

Quick Response codes, typically referred to as QR codes, can be printed directly on an item and are a great way to engage with your customers while also getting all of the benefits you’re already getting from utilizing custom reusable bags or other promotional products for marketing.

Reusable promotional products make great marketing tools because of their eco-friendly reusable nature. Each and every time your customers use your branded items, they are reminded of your brand, while also spreading your message to others they encounter. Incorporating QR codes gives your customers a way to interact with your brand and learn more about your company.

Why Reuse a Cup? Check Out Our Infographic and Find Out!

On average Americans throw away 25 billion paper coffee cups each year. This is a staggering amount, and accounts for a massive use of resources. To make matters worse disposable coffee cups are very difficult to recycle, and leave a long lasting and unfortunate legacy. What is the best way to take your coffee to go? In a reusable travel coffee cup – check out our infographic to learn why this is the cup of choice.

5 Ways to Make Your Tradeshow Giveaways Eco-Friendly

If you are looking for a way to leave an impression and make sure your branding message stands out with the folks who visit your tradeshow booth, a takeaway is a great way to do it…but not all tradeshow takeaways are created equally. Eco-friendly takeaways will increase your brand’s awareness and recognition, while minimizing your brand’s environmental impact. In a recent post for The Trade Show News Network (TSNN), our very own CMO, Shane outlined 5 ways to make your tradeshow giveaways eco-friendly.

How to Stand Out From the Competition with a Custom Reusable Bag

If you are looking for a way to draw attention to your business and help your company stand
apart from your competitors, think about marketing your brand with custom reusable bags. Creating a custom reusable bag your customers will be excited to get their hands on will increase your brand awareness, because the more your customers use your branded bag the more exposure they will give your brand.

How to Increase Leads at Your Next Tradeshow with a Custom Reusable Bag

Tradeshows are a great opportunity to connect with your customers, forge relationships with prospective customers while garnering leads, but you need an “in” to start a conversation right? As crazy as it sounds, custom reusable bags are the perfect way to engage with your customers and increase leads at tradeshows. Reusable bags are very popular at trade shows, obviously, but a customized bag will get your brand a ton of exposure. Here’s how.

5 Eco-Friendly Marketing Strategies That Work

Incorporating green marketing strategies into your business will lighten your company’s carbon footprint while also showing your customers that you take your green commitments seriously. What’s great about integrating some green changes into your marketing efforts is that you don’t have to make any major sweeping changes. There are a lot of simple changes you can make that are eco-friendly and will pack a big green change.

Is Zero Waste Really Attainable at Trade Shows?

Going zero waste can be a pretty intense challenge and studies have shown that most people feel it is simply not possible to exhibit at a trade show and maintain a zero waste impact. Trade shows are notorious for the amount of trash generated, between packaging and samples and handouts there are so many items and materials, and oftentimes when exhibitors travel a significant distance they may opt to abandon anything they no longer need at the end of the show instead of paying to ship the materials back to their home office. This is disappointing, but as our very own Shane recently broke down for a post on TSNN it is very possible to attain a zero waste impact while exhibiting at a trade show. Read on to get Shane’s tips for going zero waste at your next trade show.

How to Get the Most Bang for Your Buck at Your Next Trade Show

Of course you want to spend your marketing budget wisely, and when you decide to promote your brand with a custom reusable bag you are doing just that. Reusable bags are a great fit at tradeshows because people can accumulate so many items, from business cards to pens to catalogs to all sorts of gear emblazoned with company’s branding, so a bag is a natural fit since it gives people a way to carry everything they pick up. A reusable bag is also a great fit for your brand since it not only puts your branding message out there, but you are also establishing a rapport with your customers and giving them something useful and helpful by filling their immediate need. Keep reading to learn more about how a custom branded bag will deliver a fantastic return on your investment.

5 Ways to a Greener Trade Show Exhibit

Tradeshows have earned the reputation for being rough on the environment. Basically, this is rooted in the disposable nature of tradeshows. Many companies exhibit in one or two shows a year and materials used to construct the booth, displays, signs and furniture may only be used for those one or two shows. The rest is left in the convention hall where it is picked up and carted off to a landfill. Things don’t have to be like this! As our CMO, Shane Shirley explained in a recent guest post for TSNN, there are ways to make your tradeshow exhibit green.

How to Market Your Brand? Create Your Custom Reusable Bag in 4 Easy Steps

If you are in charge of marketing your brand, tradeshow or event, why not get a great return on your investment and help your prospects, clients and attendees go eco by designing a custom, reusable bag? It’s like having walking billboards for your brand or event for literally 3-5 years. Plus, you can create any type of reusable bag that you can imagine. from backpacks to messenger bags to recycled grocery bags, the only limit is your imagination.

If you are interested in creating a customized reusable bag, we’ve made it incredibly easy to design a bag that looks and functions exactly the way you want it to in just 4 easy steps. Check out this page to go through a simple four step process that will let you make your very own custom reusable bag or read on to give a quick explanation of the process.

How to Make Your Event More Green in 2015

In my most recent post on TSNN, I explained how you can make your event more green in 2015. It is important to stick to your company’s green goals whenever possible and implementing green elements into your booth not only helps the planet, but it also makes a statement to your prospects that you care about the environment and that makes good business sense.

In a recent Nielsen study, Fifty-five percent of global online consumers across 60 countries said they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.

Heading to a Trade Show? Here’s How to Make a Lasting Impression

Trade shows are a great opportunity to meet your customers and vendors and build relationships. This is also a perfect time to expand your brand’s presence and increase your brand’s recognition. If you want to continue to forge a relationship with your customers after the trade show has ended, you need to look into offering a giveaway.

Four Ways to Green Your Trade Show

One of easiest and most successful ways to make your trade shows more green is to build a team of individuals who believe in going green and strive to do so in every way possible. As I explained in a recent post for TSNN assembling your green dream team will put you in a position to make 2015 a very green year. Read on for a recap of my post.

How to Create a Custom Reusable Bag for Your Brand in 4 Easy Steps…No Kidding

You have a lot of freedom of choice when you design your own reusable bag and you can make something that is completely custom and one-of-a-kind, but sometimes getting started can be overwhelming. Where do you start? Should you select the color first? What about the material? No worries because we have made it so easy to create your custom bag in four simple steps.

Trade Show Tip of The Week…You Need TSNN and iTS

As a regular contributor to the TSNN Thought Leader Blog, my most recent post explains how, if you are exhibiting at a trade show in California, their new statewide disposable plastic bag bag has created a unique marketing opportunity for your brand. There is going to be an obvious increased need for reusable grocery bags and shopping bags in California right? So customized reusable bags are likely to be a huge hit with attendees while also spreading the word about your brand far beyond California.

3 Easy Ways to Green Your Tradeshow Travel

When planning for a tradeshow it is incredibly easy to be consumed by coordinating for the actual show itself. From signage, to takeaways, to training your staff and incorporating green materials into your booth there are a lot of elements that require your attention. One aspect that is easy to overlook, but can have a huge impact on the overall greenness of your event, is travel. I recently outlined three ways to travel green and increase the overall eco-friendliness of your next tradeshow in a post for TSNN , and I wanted to share.

What Are the Top 10 Green Locations for Your Next Trade Show?

There are so many things you do to make your trade show experience green, but a huge factor that will greatly influence the greenness of your trade show is the convention center that houses the event. I recently did some research on this topic and put together a list of the top 10 green locations for your next trade show. Read on to check out what I learned about these locations and what it is about them that makes them green.

Spectacular Summer Promotion for Your Marketing

We just kicked off a spectacular summer promotion that makes it easier than ever to get customized reusable bags into your customers’ hands for successful marketing ROI. There is a lot of value to marketing your brand with a reusable product – every time your customers carry your branded bag they reinforce their connection with your brand, but they also spread your marketing message to their family, friends, coworkers and even complete strangers. By carrying your branded reusable bag your customers increase your brand recognition and ensure you receive an amazing return on your investment.

What Makes for Greener Trade Shows? Innovation!

Trade shows have come a long way in terms of being green, and while this is great, being innovative will allow you to make your next trade show or event even greener. Some of these methods are a little out of the ordinary, but they will definitely make your trade show greener and hopefully inspire you to find some innovations of your own to lead you to a greener trade show.