Eco-friendly, reusable, promotional products are designed with the purpose to be used over and over again. So when you decide to market your brand with a reusable, eco-friendly item, your brand will get repeated exposure to your target market. Plus, your customers and prospects will be using your branded, eco-friendly promotional product for literally years to come and they will expand your brand’s reach in the process.
In my most recent post on TSNN, I explained how you can make your event more green in 2015. It is important to stick to your company’s green goals whenever possible and implementing green elements into your booth not only helps the planet, but it also makes a statement to your prospects that you care about the environment and that makes good business sense.
In a recent Nielsen study, Fifty-five percent of global online consumers across 60 countries said they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.
Trade shows are a great opportunity to meet your customers and vendors and build relationships. This is also a perfect time to expand your brand’s presence and increase your brand’s recognition. If you want to continue to forge a relationship with your customers after the trade show has ended, you need to look into offering a giveaway.
One of easiest and most successful ways to make your trade shows more green is to build a team of individuals who believe in going green and strive to do so in every way possible. As I explained in a recent post for TSNN assembling your green dream team will put you in a position to make 2015 a very green year. Read on for a recap of my post.
You have a lot of freedom of choice when you design your own reusable bag and you can make something that is completely custom and one-of-a-kind, but sometimes getting started can be overwhelming. Where do you start? Should you select the color first? What about the material? No worries because we have made it so easy to create your custom bag in four simple steps.
As a regular contributor to the TSNN Thought Leader Blog, my most recent post explains how, if you are exhibiting at a trade show in California, their new statewide disposable plastic bag bag has created a unique marketing opportunity for your brand. There is going to be an obvious increased need for reusable grocery bags and shopping bags in California right? So customized reusable bags are likely to be a huge hit with attendees while also spreading the word about your brand far beyond California.
When planning for a tradeshow it is incredibly easy to be consumed by coordinating for the actual show itself. From signage, to takeaways, to training your staff and incorporating green materials into your booth there are a lot of elements that require your attention. One aspect that is easy to overlook, but can have a huge impact on the overall greenness of your event, is travel. I recently outlined three ways to travel green and increase the overall eco-friendliness of your next tradeshow in a post for TSNN , and I wanted to share.
There are so many things you do to make your trade show experience green, but a huge factor that will greatly influence the greenness of your trade show is the convention center that houses the event. I recently did some research on this topic and put together a list of the top 10 green locations for your next trade show. Read on to check out what I learned about these locations and what it is about them that makes them green.
We just kicked off a spectacular summer promotion that makes it easier than ever to get customized reusable bags into your customers’ hands for successful marketing ROI. There is a lot of value to marketing your brand with a reusable product – every time your customers carry your branded bag they reinforce their connection with your brand, but they also spread your marketing message to their family, friends, coworkers and even complete strangers. By carrying your branded reusable bag your customers increase your brand recognition and ensure you receive an amazing return on your investment.
Trade shows have come a long way in terms of being green, and while this is great, being innovative will allow you to make your next trade show or event even greener. Some of these methods are a little out of the ordinary, but they will definitely make your trade show greener and hopefully inspire you to find some innovations of your own to lead you to a greener trade show.
When most people hear the term reusable bags they think of grocery bags, which is fine and makes sense given how popular reusable shopping bags have become as of late, but there are so many different styles of reusable bags to choose from.
While a specialized bag has an intended purpose – there is no reason such a bag can’t be used for so many other things. We’d like to shine a light on our reusable wine totes to help illustrate that while these bags are great for wine bottles they are capable of so much more.
As you plan for your next trade show, why not look for ways to work green technology into your booth? Greener technology will help get people engaged and excited about your booth and it is also a great way to go green and help the environment at the same time. I recently wrote an article on green technology for trade shows on the Trade Show News Network Thought Leader Blog (TSNN), about doing just that and I wanted to give a recap below.
There are so many reasons that just make sense when it comes to deciding to market your brand with custom reusable bags. From the impact on the planet, to the impact on your bottom line, custom reusable bags are a great marketing tool. Especially in today’a world as more and more laws that ban or levy fees on single-use plastic bags are passed – SEE THE MAP OF BAG BANS HERE – custom reusable bags are a really smart way to promote your brand even in areas without legislation around single-use plastic bags.
Are you passionate about your business? What drives you each day? What keeps you moving forward through all of the fires you have to put out and through all of the hours spent at the office? We want to know because we think you need to share that passion with your clients and prospects in an eco-friendly way and we can help.
The paper and the print industry have unfairly gained a reputation as harmful to the environment, when the reality is almost the exact opposite. To get the facts and help dispel this myth, our sister company, Superior Business Solutions, created an Infographic that spells out the sustainability of both print and paper. You can see the Infographic below.
Whether you’re looking for items to sell, to hand out at a tradeshow, or as corporate gifts there is a lot to know when purchasing reusable bags at wholesale pricing. Let us break everything down for you.
Tradeshows are a great opportunity to showcase your products and connect with your customers, but tradeshows also generate a ton of waste each year. Actually they generate 600,000 tons of trash each year courtesy of the 60 million people who attend during a normal year…
Trade shows are a great opportunity to meet and get to know your clients and vendors and forge a rapport with prospective contacts. Once you make contact with people at a trade show you need to lay the ground work to keep the relationship moving forward, and custom eco-friendly reusable products are a great way to increase brand recognition at a trade show and long after the event is over. In case you missed it, our very own Shane recently wrote a post for TSNN about how to utilize eco tactics to increase brand recognition with trade show giveaways.
The chill that has been covering most of the country is just starting to release its grip and while the warm months of summer are still a bit off, now is the perfect time to start thinking about how to market your brand with customized reusable products.
Deciding which methods and products to use to market your brand is a big decision. There are so many options available and things to consider, from price and return on investment to environmental impact and effectiveness at establishing and maintaining brand recognition. A customized reusable bag will tick a lot of the boxes on your marketing product must have list, and at Factory Direct Promos we can help you navigate the process and deliver quality, well-made reusable bags that your customers will love and use for years to come to promote your brand.