Having a defined purpose for your business is great, but in order to rally your employees around this purpose and leverage your brand to do good you need strong leadership. We’ve been looking at purpose driven business from a variety of angles as part of a 5 part series. In this post, I want to focus on the importance of the purpose driven leader.
We get pretty excited about Earth Day at Factory Direct Promos, so in honor of this occasion we decided to do something really special. We also wanted to include you in on the action so we have partnered with Treecycler to Plant for the Planet this Earth Day and beyond to help get some trees planted. It seemed like a fitting idea.
Here’s how it works: place an order on any of our products during the month of April and we’ll send you a digital code. You can then go to Treecycler’s site, input the code we give you and have a tree planted in your name or your business’ name in a participating worldwide reforestation project.
As a demographic that will quickly make up the majority of the work force and consumers, it’s important to understand how Millennials interact with purpose driven businesses.
Purpose in the form of environmental or social good gives businesses the opportunity to create a legacy and encourage change for the better. In this post which is part of a 5 part series on the purpose driven business we focus on Millennials and what purpose driven business means to this group.
Integrating purpose into business can have a clear and positive impact on the cause your company rallies behind. There can be a lot of residual benefits, too. For instance, purpose drive business plans can improve the workplace. As part of our 5 part series exploring the purpose driven business today we want to look at the benefits on the workplace.
For a long time, success in most business arenas has been interpreted as profit and that makes perfect sense. There has even been a prevailing notion that integrating purpose into business would detract from the success, i.e. profit, of said business. Lately, there has been a shift to incorporate a social good or purpose. From businesses just starting out, to seasoned pros, a lot of people are looking to position their brand to lead change. In a special 5 part series we will look at the purpose driven business from the inside out, and learn what this culture looks like.
Whole Foods has always had a reputation for being eco minded and sustainable. In a recent announcement this alternative grocery store has seriously upped their sustainable cred. Whole Foods has partnered with NRG Energy and SolarCity to install up to 100 solar panels on stores throughout the country.
The newest ASI Impression study is out and as always the results shine a light on the value and impact of customized eco-friendly promotional products. There are so many different types of promotional products available, with each product offering its own unique advantages.
As 2015 draws to a close and we gear up for 2016 all of us here at Factory Direct Promos want to extend a heartfelt wish for a Merry Christmas and Happy New Year to all of you. The continued support of our customers and followers allow us to follow our passion for protecting the planet and delivering the best products and service we can.
If you are looking for a way to leave an impression and make sure your branding message stands out with the folks who visit your tradeshow booth, a takeaway is a great way to do it…but not all tradeshow takeaways are created equally. Eco-friendly takeaways will increase your brand’s awareness and recognition, while minimizing your brand’s environmental impact. In a recent post for The Trade Show News Network (TSNN), our very own CMO, Shane outlined 5 ways to make your tradeshow giveaways eco-friendly.
If you are looking for a way to draw attention to your business and help your company stand
apart from your competitors, think about marketing your brand with custom reusable bags. Creating a custom reusable bag your customers will be excited to get their hands on will increase your brand awareness, because the more your customers use your branded bag the more exposure they will give your brand.
Tradeshows are a great opportunity to connect with your customers, forge relationships with prospective customers while garnering leads, but you need an “in” to start a conversation right? As crazy as it sounds, custom reusable bags are the perfect way to engage with your customers and increase leads at tradeshows. Reusable bags are very popular at trade shows, obviously, but a customized bag will get your brand a ton of exposure. Here’s how.
Incorporating green marketing strategies into your business will lighten your company’s carbon footprint while also showing your customers that you take your green commitments seriously. What’s great about integrating some green changes into your marketing efforts is that you don’t have to make any major sweeping changes. There are a lot of simple changes you can make that are eco-friendly and will pack a big green change.
Business cards should be memorable and seed paper is proven to leave a lasting impression. The paper comes in a variety of colors and is embedded with a mix of wildflower seeds. When the card is covered with soil the paper will safely break down and release nutrients into the soil while the seeds germinate. In no time at all the flowers will grow and your customers will have flowers to remind them of your brand. The unique texture of the paper will immediately catch people’s attention and engage them right away.
Going zero waste can be a pretty intense challenge and studies have shown that most people feel it is simply not possible to exhibit at a trade show and maintain a zero waste impact. Trade shows are notorious for the amount of trash generated, between packaging and samples and handouts there are so many items and materials, and oftentimes when exhibitors travel a significant distance they may opt to abandon anything they no longer need at the end of the show instead of paying to ship the materials back to their home office. This is disappointing, but as our very own Shane recently broke down for a post on TSNN it is very possible to attain a zero waste impact while exhibiting at a trade show. Read on to get Shane’s tips for going zero waste at your next trade show.
Direct mailings are a very viable way to engage with your customers, but if you really want to make your direct mailer memorable think about using seed paper for your next post card. Seed paper is simply paper that has seeds embedded in the stock. The paper has a unique texture and look that will immediately grab your customer’s attention. The paper is intended to be planted either outside, in a planter or in an indoor pot. Since the paper is biodegradable it will safely breakdown, the seeds will germinate and a plant will grow, resulting in a level of engagement that is difficult to achieve otherwise. Keep reading to learn why you should consider marketing with direct mailings if you don’t already, and how to make your next direct mailing memorable with seed paper post cards.
Of course you want to spend your marketing budget wisely, and when you decide to promote your brand with a custom reusable bag you are doing just that. Reusable bags are a great fit at tradeshows because people can accumulate so many items, from business cards to pens to catalogs to all sorts of gear emblazoned with company’s branding, so a bag is a natural fit since it gives people a way to carry everything they pick up. A reusable bag is also a great fit for your brand since it not only puts your branding message out there, but you are also establishing a rapport with your customers and giving them something useful and helpful by filling their immediate need. Keep reading to learn more about how a custom branded bag will deliver a fantastic return on your investment.
Tradeshows have earned the reputation for being rough on the environment. Basically, this is rooted in the disposable nature of tradeshows. Many companies exhibit in one or two shows a year and materials used to construct the booth, displays, signs and furniture may only be used for those one or two shows. The rest is left in the convention hall where it is picked up and carted off to a landfill. Things don’t have to be like this! As our CMO, Shane Shirley explained in a recent guest post for TSNN, there are ways to make your tradeshow exhibit green.
The most basic description of Millennials are people born between the years 1977 and 1995,
5 Ways to Market to Millenials
but that’s really just the beginning of everything there is to know when it comes to this dominant demographic. Millennials are on the verge of accounting for one third of all retail spending and will soon make up 50 percent of the workforce.
If you are in charge of marketing your brand, tradeshow or event, why not get a great return on your investment and help your prospects, clients and attendees go eco by designing a custom, reusable bag? It’s like having walking billboards for your brand or event for literally 3-5 years. Plus, you can create any type of reusable bag that you can imagine. from backpacks to messenger bags to recycled grocery bags, the only limit is your imagination.
If you are interested in creating a customized reusable bag, we’ve made it incredibly easy to design a bag that looks and functions exactly the way you want it to in just 4 easy steps. Check out this page to go through a simple four step process that will let you make your very own custom reusable bag or read on to give a quick explanation of the process.
There are a lot of benefits to marketing your brand with a reusable, eco-friendly promotional product for Earth Day and beyond. When your brand creates a reusable, eco-friendly promotional product, you will be helping to green up consumers who are your prospects and clients, but in the process, you are effectively marketing your brand and getting great ROI. Check out our list of five reasons you should market your brand with eco-friendly, reusable promotional products.