Promotional Marketing | Factory Direct Promos

3 Post Trade Show Marketing Tactics to Increase Sales

Every marketer wants to make the most of their efforts when it comes to trade show marketing.

In fact, a Content Marketing Institute report points out that B2B marketers have ranked in-person events as a top 5 marketing tactic.

Marketers across industries can use the opportunity at trade shows to engage with customers, spread brand awareness, and nurture potential relationships turning them into leads and sales. But then the challenge becomes, how do you build on these successes to further your marketing goals after the event is over?

We’ve compiled a few ideas to help you get the most out of trade shows:

4 Promotional Marketing Trends We Expect to See Throughout 2017

We’re living in an ever-changing digital world and although new marketing channels and technologies are emerging rapidly, promotional marketing is still one of the most effective tactics.

In fact, today’s consumers are almost 2.5 times more likely to have a positive opinion of promotional items when compared to online advertising. By making good use of promotional marketing, you can quickly attract more customers, increase brand awareness and drive sales.

Here are four promotional marketing trends we expect to see in 2017 that should inform your strategy.

2 Easy Trade Show Marketing Tips for Success in 2017

A new year means the next round of conventions and trade shows are about to get underway and that is pretty exciting stuff. This is a great time to freshen up your trade show marketing with some often overlooked trade show marketing tips.

You know what is working to position your brand to get noticed and increase your brand’s awareness; but we have a couple of tips we think might help drive your brand even further into success. Keep reading for two simple tips, to help you prepare your trade show marketing in 2017.

3 Ways to Make Your Convention Bags Stand Out

Conventions and trade shows are busy experiences. There is a lot of hustle and bustle and activity. Reusable convention bags make great takeaway that will leave a lasting impression, because they are incredibly useful during the convention and after the event is over. We’ve come up with three ways to make your convention bags stand out, and get your brand noticed at your next event.

Custom Trade Show Bags at a Great Eco-Special Price!

If your business wants to create custom trade show bags at a great price, you may want to check out our latest eco special! For a limited time, we’re offering free setup on orders of 2,500 or more – that’s a $500 value. This makes an already great value even better. To learn more about what custom reusable bags can do for your brand, or to find out about our bags and our factory keep reading.

Eco-Friendly Ideas for Trade Shows to Make Your Next Exhibition Experience Greener

I recently wrote a piece for TSNN about eco-friendly ideas for trade shows. Implementing eco-friendly strategies is a must if your company has established green objectives and goals, but even if your company does not take a stance on green issues, there is still a lot of value to going green at your next trade show.

Enjoy One Week Free of LinkedIn Learning!

We all got pretty excited about Lynda.com, LinkedIn’s learning platform, right? Honestly, I kind of wondered what that name was all about, and although I never figured that out, there’s great news out of the Lynda.com camp. LinkedIn has combined Lynda.com’s learning platform with the best of LinkedIn’s analytics (think Microsoft) and branded it as LinkedIn Learning. This week you can start learning for free.

Reusable Customized Travel Coffee Cups Work to Market Your Brand

Who doesn’t love coffee? Okay, well I just started drinking it a couple of years ago but what coffee drinker does not want an awesome reusable customized travel coffee cup? Heck, I loved these things even when I wasn’t a coffee drinker. Reusable customized travel coffee cups are environmentally friendly and make great promotional tools. Learn how and why you should put a custom travel coffee cup to work for your brand.

Custom Trade Show Bags Make More Than Sales at Your Next Trade Show

We all want to close sales on the trade show floor, but let’s’ be honest, these days business is taking a look back to the “good old days” when the first order of business was to get to know someone before trying to sell them something; and a handshake was as good as a signed contract. Now that doesn’t mean that sales are not closed on the trade show floor, they are, but chances are, some type of a touch point or start to a relationship happened before the show that was a big factor in making the sales. Am I right?

Custom Trade Show Bags Wholesale

Custom trade show bags are a great way to garner interest in your brand. Creating your very own custom bag gives you the ability to create a bag that really represents your brand and functions very well for your customers. The more function your custom trade show bag has the more often your customers will use it, which means the more exposure they will give your brand. Designing your custom trade show bag can seem like a challenge, but it really isn’t. We’ve simplified the process, so in four simple steps we can help you design your custom trade show bag, so you can start getting the word out about your company.

Businesses Make Your Mark with Eco-Friendly Pens!

Customized eco-friendly pens are a great and handy way to get your brand noticed. Pens are a tried and true marketing tool. Everyone has a need and use for pens, so it is a promotional item that is sure to get lots of use. The more your custom branded pens are used the more exposure your brand receives. Selecting customized eco-friendly pens helps reduce the environmental impact of your brand and your customers, while still being very effective promotional items.

Create Custom Shopping Bags for Marketing or Retail Use at a Reduced Price!

Have you seen our most recent eco special? Get the most for your marketing budget or retail use and get your order in by August 31 to enjoy free setup (up to $500 value) on orders of 250 to the millions on custom shopping bags. Custom reusable bags are good for your brand, and the planet, and thanks to our latest eco special you can score an even better deal on our custom shopping bags! Read on to find out how.

Are You Making This Common Mistake When Pitching Your Business?

There is one very fundamental part of pitching your business that a lot of people overlook, or just don’t know to include. Making this change when you give a pitch can make a huge difference. I learned about this important technique on the Advertising Specialty Institute’s (ASI) Facebook page when they posted this article and video about introducing yourself.

What’s this key piece of information you should include? Explain in very simple terms, who you are and how your services or products benefit your customers. This sounds so easy and straightforward, but it doesn’t always come naturally and when this information is omitted, it could be costing you business.

Retailers Here Are 2 Ways to Promote Your Brand with Custom Recycled Bags!

Custom recycled bags are a great way to promote your retail brand. Their reusable design means your customers can use them again and again and they will get your brand’s message out there each and every time your customer’s carry them. Once your customers have your recycled custom bag they can start spreading the word about your brand, but how do you get your custom recycled bags into your customer’s hands? Here are a couple ways to promote your brand with the perfect recycled custom bag.

5 Benefits to Marketing with Eco-Friendly Custom Reusable Bags at Trade Shows

In a recent guest post for TSNN, I wrote about the benefits of marketing at tradeshows with eco-friendly reusable bags. From the eco qualities to the return on your investment (ROI), and the proven effectiveness at establishing and maintaining your brand’s awareness, there are a lot of advantages to utilizing custom reusable bags as promotional products. For a roundup of five reasons why you should consider making your next tradeshow giveaway an eco-friendly custom reusable bag check this out.

Retailers! Make Your Customers Brand Advocates

Your customers are a great resource in terms of spreading your branding message, because they already love shopping with you. Give your customers the tools they need to help share their love for your brand and get your brand noticed by prospects with custom reusable bags.

When it comes to marketing tools, custom reusable shopping bags are a great choice. They are universally useful so your customers can use them to carry groceries, clothing and other goodies home from your store, or they can use them to tote clothes to the gym or to carry just about anything anyplace. While your customers use your custom reusable shopping bags, your customers are advocating for your brand and getting your store noticed.

Create an Interactive Reusable Bag for Marketing

Marketing today is so much about creating a relationship with your prospects, deepening those relationships with existing customers and creating personalized, interactive experiences. One way to do this is by taking your customized marketing gear to the next level, with custom codes that can be scanned with a smartphone to relay information about your brand and capture data.

Quick Response codes, typically referred to as QR codes, can be printed directly on an item and are a great way to engage with your customers while also getting all of the benefits you’re already getting from utilizing custom reusable bags or other promotional products for marketing.

Reusable promotional products make great marketing tools because of their eco-friendly reusable nature. Each and every time your customers use your branded items, they are reminded of your brand, while also spreading your message to others they encounter. Incorporating QR codes gives your customers a way to interact with your brand and learn more about your company.

Summer Sale Cool Down on Eco-Friendly Promotional Products

Once a Year Summer Cool Down Pricing on Eco-Friendly Promotional Products!

It’s time to cool down the pricing on eco-friendly promotional products with our annual Summer Sale. We know it’s hot outside and the time is right to take advantage of our lowest pricing of the year on three of our hottest eco-friendly promotional products for summer.

Make the most out of summer marketing by putting your logo on your choice of our most popular eco-promotional items to help your prospects and customers beat the summer heat! Choose one item, or all three, during the month of June and receive next column pricing. Take advantage of this summer pricing on eco-friendly promotional products HERE.

Why Reuse a Cup? Check Out Our Infographic and Find Out!

On average Americans throw away 25 billion paper coffee cups each year. This is a staggering amount, and accounts for a massive use of resources. To make matters worse disposable coffee cups are very difficult to recycle, and leave a long lasting and unfortunate legacy. What is the best way to take your coffee to go? In a reusable travel coffee cup – check out our infographic to learn why this is the cup of choice.

April Showers Bring May Flowers…Time to Market with Seed Paper

Make your next marketing item stand apart and leave a positive and memorable impression. What to learn how? Check out our lineup of seed paper items. From postcards to die cut shapes to business cards and full sheets we offer a wide array of seed paper products that can be customized however you’d like to get the word out about your brand. Keep reading to learn more.