Promotional Marketing | Factory Direct Promos

3 Crucial Steps to Create a Strong Green Marketing Campaign

Any company can claim to maintain a focus on being eco-friendly, but those claims must be backed up by actions because only 33 percent of North American consumers trust brands. That is a startling number, and it comes in well below the world average of 57 percent. How do you increase that number? A well-planned green marketing campaign is one way to take your company to new heights. Here are three steps to consider when kick-starting a green marketing campaign.

Create Trade Show Marketing Buzz with Our Newest Eco-Life Insulated Tote

Trade show marketing can increase the reach of your brand and reinforce your marketing message with customers and prospects. Consumer research shows that people love promotional products and reusable bags. This is partly because reusable bags are useful during a trade show but tote bags will continue to be useful and effective marketing tools long after the trade show is over.

Our brand new Eco-Life insulated tote bags fill a consumer need and will effectively spread your branding message. Reusable cooler bags make excellent trade show promotional products. These bags are not your run of the mill trade show bag and people will be drawn to your booth to get one. In fact, we are using the exact bag to hand out at The PMA Fresh Summit for our trade show marketing.

4 Ways Custom Promotional Products Bring Value to Your Company

On the surface, custom promotional products might appear to lack the “wow” factor that your brand is searching for. As a result, you might be wondering what value they could bring to your business.

To start, they keep customers in your pocket by keeping your brand in theirs. Each time your branded product is used, whether it is an eco-friendly reusable bag, pen, or water bottle, exposure is gained. Items made from eco-friendly material introduce another angle for brands to consider.

Brands are making an effort to promote green marketing initiatives because of the numerous benefits that they bring. Eco-friendly products give consumers a durable option with the potential to show its value on a daily basis. On the flip-side, they also give businesses an opportunity to promote their brand in an environmentally-responsible way.

Below, we will take a look at four of the ways custom promotional products bring value to your company.

What Is The Difference Between In-Stock Vs. Custom/Bulk Reusable Grocery Bags?

We recently received a question from a prospective customer about the difference between in stock and overseas orders, and we thought it was a great question that others might have, too. There are a lot of factors to consider when choosing the right reusable grocery bags for your brand. We want to make the process as easy as possible, so here is an explanation for some common questions.

11 Twitter Profiles to Follow for Trade Show Marketing News

Follow These Profiles to Sharpen Your Trade Show Marketing Strategy!

Properly planning for a trade show requires a fresh perspective. Marketers are expected to stay two steps ahead when preparing a trade show booth. Hearing the voice of your customers, both the ones you already have and the ones you hope to reach, goes a long way.

One of the ways we keep our finger on the pulse of trade show marketing is through social media. Here are 12 Twitter profiles that we look to for new tips, tricks and event information.

What Is Promotional Marketing?

Are you a marketer or business owner? Have you found yourself asking, “What is promotional marketing?” and wondering if your business should be taking part? According to the Advertising Specialty Institute, promotional products are the most highly regarded form of advertising, making promotional marketing a must for your business. Promotional marketing at it’s best is building relationships with prospects and current customers, which will lead to sales, through the use of branded giveaways.

Custom Trade Show Bags with FREE Set Up!

Save up to $500 on Custom Trade Show Bags Now Through June 30th!

If you want to build brand awareness and profitable relationships with customers and prospects, trade show bags deliver one of the best values in marketing today. As part of our latest eco special, you can land the best deal on custom trade show bags. Order now and get free setup that can save you up to $500! This deal will end June 30th and won’t be around again soon. Now is the time to act to get this special deal.

3 Trade Show Tote Bags to Get Your Brand Noticed

Takeaways are a great way to get your brand noticed at a trade show. Giving clients an promotional item they can use and interact with, will help create a relationship between your clients, prospects and your brand. Reusable promotional products are proven to be effective marketing investments and will continue to engage with your customers long after the trade show is over. Trade show tote bags are always a popular takeaway, and can even help drive traffic to your booth. Here are 3 trade show tote bags to get your brand noticed at your next event, and long after that event is over.

Trade Show Marketing Made Simple

Trade show marketing can be daunting, and for good reason. There is a lot riding on your marketing decisions. Effective marketing connects with existing customers and keeps them engaged with your brand. It also reaches out to new and potential clients and gets them excited about your brand. There is a lot of pressure to get things right. If you do succeed the payout can be substantial. Here’s what you need to know make trade show marketing simple.

How to Create Standout Convention Bags

When the convention center doors open and the day gets rolling, potential customers will flood the scene, scanning for which brands stand out as they look for the best promotional products they can get their hands on.

Convention bags are an easy way to spread brand awareness to potential customers directly at the point of contact, with the hope that your message continues to spread through word of mouth as the bag continues to be used.

Of course, there will be a focus on which brands are providing quality giveaways. But, offering a reliable, eye-catching promotional product for attendees to carry their other new gear in for the rest of day can deliver a return-on-investment long after the event ends.

Creating a set of convention bags that people will flock to your booth for can be made possible by following these three steps.

Why You Should Choose Custom Canvas Bags for Marketing Promotions

While they share many qualities with our vast selection of custom reusable bags, custom canvas bags have their own redeeming qualities. Similar to other options for reusable bags, they are eco-friendly, durable, and customizable. But, what sets them apart from the rest?

In order to create an effective marketing tool for any brand that’s hoping to develop and push a green initiative, the product must work in unison with the message, whatever that might be.

Let’s take a deeper look into the underlying features of custom canvas bags that make this experience more unique.

5 Reasons Reusable Tote Bags Make The Best Promotional Gifts

Promotional gifts are a great way to start or build upon relationships with your customers. But not all promotional items deliver the same value. If you are looking for a promotional gift that will leave an impression with your customers, increase your brand’s awareness and recognition, and deliver a great ROI than reusable tote bags are what you want. Here are 5 reasons reusable tote bags make the best promotional gifts.

Last Call for Earth Day 2017 Promotional Marketing!

Earth Day is right around the corner, and if you are looking for an affordable and engaging promotional tool we are here to help. Get your order in today, April 7, on some amazing seed paper products and you can take advantage of 2016 pricing and have your finished items by April 22, Earth Day. Check out our Eco Special page for the full rundown.

3 Ways to Market Your Brand with Seed Paper This Earth Day

Seed paper can be used to create truly unique promotional products that will stick with your customers and leave an impression. Our seed paper features seeds embedded directly into the paper. This seeds are visible, creating a very textured surface, which in turn makes for an eye-catching and memorable marketing tool. Seed paper can be used for a variety of promotional items and as part of our current eco special if you place an order for any of our seed paper products by April 7 you will receive your order in time for Earth Day. Here are three ways to market your brand with seed paper this Earth Day.

3 Trade Show Marketing Tips to Increase Sales After The Show Ends

Try these tips to continue to build relationships long after the trade show ends. From follow-ups to ideas from promotional products that prospects will use when they are back home or at the office, like custom water bottles and messenger bags.

5 Ways to Exhibit Greener and Reduce Your Environmental Impact

By the nature of the beast, trade shows tend to be wasteful and they have a very negative environmental impact. Historically, there has been a very “disposable” culture surrounding trade shows. A lot of displays and items are intended to be used once and then thrown away. Add to that all of the freight and travel associated with trade shows, and you are driving up the carbon footprint even more. Things have definitely gotten better in recent years, but there is still room for improvement. Here are 5 ways to exhibit greener and reduce your environmental impact at your next trade show.

5 Surefire Trade Show Marketing Ideas

A trade show is an opportunity for your company to spread its wings and meet potential customers and partners face-to-face, but the work starts long before the doors to the conference hall open. The show itself should be the easy part. The real challenge presents itself when planning your marketing assets for the event.

Here are some ideas to guide your trade show marketing strategy:

5 Trade Show Marketing Blogs You Should Be Reading

When you’re planning a trade show or another type of event, it can be easy to get burned out or hit the planning equivalent of writer’s block. When this happens, you might just need a fresh perspective or maybe some insider tips from a pro. We rounded up 5 of our absolute favorite trade show marketing blogs that are all full of great information to help you get your event on track.

5 Types of Promotional Bags for Trade Show Marketing

Businesses hand out promotional items with their printed logos during trade shows to generate leads, promote brand awareness and foster positive impressions. But, what about custom printed promotional trade show bags to carry them all in and have your brand seen? We’ve put together a list of bags that are designed to aid marketers in their journey towards generating trade show marketing ROI.

3 Trade Show Marketing Ideas You Haven’t Thought of Yet

Some of the best trade show marketing ideas are ones that you may not have thought of, yet. Today I would like to offer up three trade show marketing ideas that have worked for us to increase leads and business. Simply incorporating one of these tips into your next trade show or event can yield major results. Keep reading to learn more!