Promotional Marketing | Factory Direct Promos

Top 5 Books to Help You Green Your Business Practices

Implementing green practices into your business is a smart move since it helps the environmentGreenBook and promotes sustainability. The process of practicing business in a green manner is an ever changing field. As technology improves, there are always better ways to do things and new procedures and techniques to really take your green and sustainable practices to the next level. In the spirit of this constantly changing field, we’ve rounded up some of the best green reads of 2013 that will help you get started implementing green business practices or help you up the green ante.

How to Easily Market Your Small Business

Don’t let the name fool you – small business is big business. Small businesses contribute to the strength of our economy and they create jobs. Every major corporation started out as a small business and this is inspiration to foster and grow small businesses. The key to growth is consistency. In order for a small business to grow they need a constant demand for the products or services they provide, and as this demand grows the business will be able to turn more of a profit and reinvest this profit into their business by hiring additional staff, purchasing new equipment, moving into a larger space or maybe opening new locations.

5 Ways CSR Benefits Businesses and Consumers

There is value to doing good just for the sake of doing good but there are a lot of additional perks and hidden benefits. Both a business and consumers of that business that are unleashed when a brand practices CSR (Corporate Social Responsibility).

How to Choose an Eco-Friendly Computer for Work or Home

5 of the Best Eco-Friendly Computers for Home or Work More computers are being made green today than ever before and while this is definitely good news, it can be tricky to wade through all of your options. With computers it can also be hard to compare one eco model to another since often the […]

Want to Save a Little Gas Money? It’s Time to Green Your Ride

Making your vehicle run green will not only help you save money, but it will also reduce emissions and help the environment. When your vehicle burns gas, air pollution is released – this pollution can reduce the air quality and lead to discomfort and health issues for people and animals, it can also wreak havoc on the environment, particularly the atmosphere. Taking measures to make your car as fuel efficient and green as possible will reduce the environmental impact of your vehicle while saving the planet and helping out your wallet.

How to Pick an Eco-Friendly Venue for Your Next Trade Show

Every aspect of a tradeshow contributes to the overall sustainability of the event so it’s important to think about the eco qualities of the venue when planning an event. It’s easy to identify eco traits in materials and allocation of resources, but choosing an eco-friendly venue for a trade show may seem like a tricky task at first. Here are a few areas to consider to help you determine the degree of eco-friendliness a venue possesses.

IDG Connect Features FDP Chief Marketing Officer Shane Shirley Smith

Our very own Shane Shirley-Smith was recently interviewed by IDG Connect Marketers and showcased on their web site. We are thrilled to have Shane on our team – she brings a wealth of knowledge, professionalism, optimism and she’s just great and a lot of fun to be around. Shane has done a tremendous amount of work growing Factory Direct Promos and we’re confident that she will continue to help spread the green word about FDP and help promote the environmental causes we hold dear.

5 Tips to a SOLD! Here’s How to Sell Your Event Sponsorships for Trade Show Bags

Selling trade show bag sponsorships can seem daunting in this economy, but it doesn’t have to be that way. Here are five tips to use in marketing this prime sponsorship to have people lining up to take advantage of the promotional push reusable bags offer.

Make a Lasting Marketing Impact Beyond The Expo Floor with Trade Show Bags

Spread Your Marketing Message Beyond the Trade Show Floor with Custom Promotional Trade Show Bags Trade shows are a great time to get your brand in front of existing clients and to get noticed by potential clients. Caron Beesley, a small business owner, writer, and marketing communications consultant who works with the SBA.gov team to […]

Factory Direct Promos CMO Appointed Sustainable Brand Advisory Board

We are proud to announce the appointment of our Chief Marketing Officer (CMO), Shane Shirley-Smith, to the Advisory Board of the 2013 World Brand Congress in Mumbai, India. Shane is well known for her digital media and sustainable business initiatives online and off, and will serve as a nominating council member for the 2013 Global Brand Excellence Awards.

How to Create Your Customer’s Favorite Reusable Bag to Promote Your Brand, Event or Tradeshow for Years

We’ve said it before, and we’ll say it again – we can create whatever you dream up for your next reusable bag. Here’s how we can help you create a custom, reusable bag that will become a favorite to help you get the most bang for your marketing buck for years after you hand it out.

How to Turn Your Customers into Brand Advocates

Word of mouth is a proven and effective way to spread awareness of your brand and reach new customers. Studies have shown that recommendations from friends, coworkers and colleagues influence people’s decisions to attend specific tradeshows, work with certain vendors, and purchase particular products. If you can reach the folks who are passionate about your brand in a meaningful way and keep them engaged, they in turn will be more likely to become an advocate for your brand and let others know about you and spread the word.

Create a Memorable, Custom Reusable Bag…Not Just Your Everyday Tradeshow Bag

Help Keep the Memory and Message of Your Event Alive and in the Hands of Attendees for Years

Tradeshows are big events and are easily a major marketing opportunity. The tried and true reusable shopping bag style is always a winner, but don’t be afraid to think beyond that style and create a completely custom and unique bag that will have your customers and vendors lining up to get their hands on one.

How Sustainable Trade Show Sponsorships and Well Placed Eco-Branding Can Yield Big Results

Making the decision to lead an eco-friendly existence can be daunting, as well as incredibly rewarding. It’s important to remember that being eco-friendly is a constantly evolving process be it at home or at work. As products and services change, there will always be new ways to incorporate green practices into your business, or newer, greener updates to existing methods and techniques.

5 Ways to Get Event Sponsors for Your Trade Show

Attracting sponsors for your trade show can be tricky business – especially in this economy. You need to find a balance between meeting your needs and giving the sponsors the visibility they need to help raise awareness of their brand.

Make Your Brand’s Sustainable Mark Memorable with Eco-Friendly Pens

Custom pens imprinted with a company’s logo or slogan are a popular and handy promotional item for businesses, brands and associations. You can make your pen stand out from your competitors by selecting a pen with an environmentally friendly, custom design. Recycled and renewable materials give you a chance to spread your brand along with your message of sustainability.