How Cost Effective Are Promotional Products Compared to Other Advertising?
Will Promotional Products Really Work To Market Your Brand In A Cost Effective Manner?
Maximizing your marketing budget can be challenging, but wise choices and careful planning can translate into increased sales and building your brand recognition. In order to get the most out of your marketing dollar, you want an advertising method that reaches your target audience, while increasing your brand awareness and providing a reasonable return on your investment right?
Well according to the 2014 ASI Impression Study, Branded promotional products tick all of these boxes. The 2014 ASI Impression Study analyzes just how cost effective promotional products compared to other forms of advertising. I put together some of what I thought were some of the most intriguing take aways about promotional products and their effectiveness, especially as they compare to other forms of advertising.
Comparing Branded Promotional Products to Other Forms of Advertising
Promotional products have a lower cost-per-impression in the U.S. than prime-time television advertising, national magazine advertising and newspaper ads. Promotional products are also a more interactive form of advertising as compared to television, radio and print ads which are a more passive form of communication. By actively engaging with your customers you are more likely to an impression – they will remember you.
Get the Most Out of Your Marketing Investment
The cost for advertising specialties is not expected to increase markedly in the next few years, making them a more stable, reliable and innovative way for advertisers to reach consumers. Also consider that television commercials are expensive to produce and you have to pay each time they air. Larger companies can afford to do this to various degrees, but this may not be the best use of a marketing budget for smaller companies. Branded promotional products are much less expensive to produce and you can be getting a return on that investment for years to come.
Reach Your Audience
When you hand out branded promotional products you are targeting the exact consumer you want to reach – whether it be people who frequent your business or people who visit your tradeshow booth. These are the people likely to use your promotional item and when they use it they are essentially endorsing your company and your products or services to their friends and family.
According to the ASI study, this endorsement can carry a lot of weight and help propel your brand into the awareness of people you may not have reached otherwise. Television, radio and print ads will reach folks outside of your demographic, and this may result in some conversion, but ultimately, your primary demographic is the group that will provide most of your sales and this is the group you need to reach.
There are definitely merits to more mainstream forms of advertising and there are times a TV commercial or a magazine ad may be a good fit for your company. However, utilizing branded promotional items delivers on value, return and conversion, making this a cost effective option to market your brand.
What Can Branded Promotional Products Do For Your Brand?
Getting your marketing message directly into your customer’s hands is huge for your brand awareness and getting them to hold onto it for potentially several years is a major success.
Are you ready to see what customized branded promotional items can do for your brand? From pens to travel coffee mugs to custom reusable bags we have a strong lineup of eco-friendly promotional products that can be completely customized to your exact specifications, allowing you to get your name out there in a cost effective manner. Get in touch HERE and we can walk you through the process, put together a quote or answer any questions you may have.
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The best promo product is one you know your target audience will use. Even better, if they use it often and in public. If you invest a little bit more in a high quality, long lasting product, think about the number of impressions it can get over the years.