How to Market to Millennials and Gen Z
Tips to Reach Your Audience
Your marketing efforts are only effective if your audience listens to your message. This seems easy enough to accomplish. But if millennials and Gen Z are your demographic, there are a lot of challenges that stand between you and your customers.
A download available from Verizon Media outlines some great tips to make the most of your marketing to millennials and Gen Z and we have some additional tips to connect and make a lasting impression.
Identifying the Challenges
In order to break past the roadblocks, you need to understand what stands between you and your demographic.
When it comes to millennials and Gen Z, the main challenge is their attention span.
There are so many brands vying for the attention of these groups and 46% of markers say they have a hard time standing out.
What’s more, as a result of all this noise, many in the millennial and Gen Z groups have learned to block out a lot of this messaging. Up to 64% of people in the 18-34-year-old group have said they tune out content if they are bombarded with information.
The download provides more in-depth information and you can get it here from Verizon Media .
Cut Through the Noise
As a marketer, you need to find a way to stand out and be heard so you can connect with your audience.
You need to provide an authentic and sincere message that your clients will want to listen to and engage with. The message needs to be informative and provide value.
Incorporating social responsibility is another compelling way to help your message land with your audience.
The Value of Eco-Friendly Bags
Custom, eco-friendly bags prove to be an excellent marketing item that connects with both millennials and Gen Z. Reusable bags customized with branding information provide a constant reminder and this repetition makes your message familiar.
Eco-friendly bags also work a lot like signs or billboards. Turning millennials and Gen Z into walking billboards is a smart move to share your information with a wider audience. The simple act of carrying a branded reusable bag also serves as an endorsement.
Not only will more eyes be on your branding message, but other millennials and Gen Z will be more inclined to support your brand, too.
Go Green with Eco-Friendly Bags
One thing that millennials find exceedingly important is working with brands that they feel have a social consciousness and a social mission. This is why creating custom reusable eco-friendly bags are an excellent way to market to millennials and Gen Z.
Plastic is bad for the planet, and reusable bags eliminate the need and use of disposable plastic bags.
Our reusable bags are also made from recycled or sustainable content, so they are completely eco-friendly.
The eco characteristics of the items they use matter a great deal to gen Z. In order for Gen Z to use your promotional gear, you need to make sure it’s up to their standards. Gen Z is even more likely to pay more for eco products.
Ageless Marketing
Millennials and Gen Z are large demographics that will dominate the market for many decades to come. Aligning your brand with these groups is beneficial.
Consumers of all ages are more likely to do business with a company that has provided them with a promotional gift.
This shows your customers that you value what matters to them which makes giving a reusable eco-friendly bag a smarter choice for your marketing.
Make a Connection
For over a decade, we’ve been helping our clients reach their customers with custom, eco-friendly bags and we can do the same for you.
We work directly with our factory which allows for a much greater level of customization.
Multiple ordering methods allow you to order in a way that best fits your timeline and budget. We also hold ISO certification so we’re serious about working as efficiently and safely as possible.
Contact us today to learn more about how to design your eco-friendly bags!
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